Rouje is Paris. A wrap cut dress by the Canal Sant-Martin, sculpting jeans at a café, mules that stroll on the pavement... Iconic? Absolutely.

To find out why Gabin is a must-have, all you have to do is try it on. The wrap cut emphasizes the waistline, the neckline adapts to the chest, the balloon sleeves flatter the arms... We never leave it.

The Rouje gallery features all prints drawn by the Studio. Flowers or bouquets, polka dots, and gingham patterns - all with a distinctive signature look. Get closer and notice the patterns are subtly branded as 'Rouje', just like on vintage designer pieces.

The choice. Between a fitted baby tee or a textured cardigan, super soft pointelle jerseys, or wrap-cut tops... Rouje tops effortlessly dress up jeans and perfectly match with skirts. They adapt to every style and occasion.

A pair of mules and a basket are just what you need to transform the jeans-and-tee combo into a very Rouje silhouette. Just a few centimeters of (comfortable) heels, and a good dose of femininity. The new baskets combine lovely hand-woven wicker details, in an artisanal way. And voilà!