ROUJE BEAUTY BECOMES LES FILLES EN ROUJE AND REDEFINES ITS IDENTITY. A MORE ARTISTIC, MORE ASSERTIVE UNIVERSE. A CONTEMPORARY LOGO MODERNIZING VINTAGE INFLUENCES IS AFFIXED TO A COLORFUL AND DISTINCTIVE PACKAGING. IN OUT-OF-FRAME AND FLASH-LIT PHOTOS, ATTITUDES AND PERSONALITIES CATCH THE EYE. A SINGULAR EXPLORATION OF BEAUTY IN ALL ITS FACETS.
ANOTHER VISION
OF BEAUTY
Jeanne Damas gives a new voice to her beauty brand with Les Filles en Rouje. A new wave of beauty that gives life to a temperament rather than a definition, to interpretations rather than affirmations, to a state of mind rather than a look. An ever-inspiring vision to embody beauty that is not only about appearances.
Beauty is
an indefinable charm
Beauty is
an indefinable charm
Beauty can be infinitely redefined and interpreted. For Les Filles en Rouje, it's a synonym of charm. Unique and subjective, it can be an instant, an emotion, a state of mind. Beauty affirms differences and underlines singularity, like indefinable charm.
Les Filles en Rouje spurs a fierce temperament that can be interpreted by all, an expression of natural, true and intimate beauty. An uplifting and universal state of mind, instilled by the brand which, without expressing it clearly, has always been evocative of freedom.
An instinct-led
experience
Makeup is designed to be experimented limitlessly, by touching its pigments, mixing them with the fingertips, applying them on the face, getting it wrong... and removing them to better start over. Intuitive products like Les Filles en Rouje's reconnect people to their touch. It allows a more precise, sensorial and prompt application, that highlights their particularities without rather than hides them.
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