In 2016, Rouje was born. Helped by a tight-knit group of creative friends, Jeanne directs and reinvents her dream wardrobe season after season: clothes designed by women, for women. As well as accessories and a beauty line, made to highlight women’s own personal styles and to let them express their femininity freely.
Jeanne Damas has always been inspired by the women around her and wanted to put them at the forefront. And to help those in need too: since 2016, Rouje has been supporting women rights charities. In 2021, Jeanne goes further by becoming an ambassador for La Maison des femmes of Saint-Denis.
“I like the idea that when a woman is wearing Rouje, we notice her first, then what she’s wearing.”
Rouje is the sum of inspirations and desires. The strong women from Almodovar’s films, their impatient ways, a tweed jacket that’s almost kitsch, a stroll in Belleville, the freedom to be overdressed or underdressed. And above all, a love letter to all women.
Inspirations and eras converge: here are some of the references that form Jeanne's world.