In 2016, Rouje is born. Helped by a tight-knit group of creative friends, Jeanne directs and reinvents her dream wardrobe season after season: clothes designed by women, for women. As well as accessories and a beauty line, made to highlight women’s own personal styles and to let them express their femininity freely.
“I like the idea that when a woman is wearing Rouje, we notice her first, then what she’s wearing.”
Rouje is the sum of inspirations and desires. The strong women from Almodovar’s films, their impatient ways, a tweed jacket that’s almost kitsch, a stroll in Belleville, the freedom to be overdressed or underdressed. And above all, a love letter to all women.
Inspirations and eras converge: here are some of the references that form Jeanne's world.